“In true EECS style,” Pawan notes, “the name HiveFire was pseudo-randomly generated by a python script.”. Curation can help. Pawan Deshpande is the founder and CEO of Curata. (2007 Dimitris N. Chorafas Foundation Prize) (2007 Charles and Jennifer Johnson Award for Outstanding Master of Engineering Thesis in Computer Science) Papers. How do you build the perfect content calendar? You could say it’s a roundup of the best content, Are the content marketing KPIs you use selling your work short? (He used to amuse himself programming with QBASIC). 1. Instead, the algorithms can make a best guess and a curator can take it from there. He previously attended MIT where his graduate thesis won top departmental and international awards. Generating a Table-of-Contents. Ten EECS alumni were featured in the 2012 MIT EECS Connector. Add blog@curata.com to your trusted senders list. User Interface Design (6.831) demonstrated the value of usability in software, which is often overlooked by engineers as just shrink-wrap. His work culminated in the MEng thesis, “Decoding Algorithms for Complex Natural Language Tasks”, which won the 2007 Dimitris N. Chorafas Foundation Prize and 2007 Charles and Jennifer Johnson Award for Outstanding Master of Engineering Thesis in Computer Science.

Their product was subsequently used by over 2,000 companies. LinkedIn: Pawan Deshpande. Closing the GAAP: a new mentorship program encourages underrepresented students in the final stretch of their academic marathon. MIT International Science & Technology Initiatives (MISTI), Ted Tewksbury, MIT ‘83, SM ‘87 and PhD ‘92. More companies are opening up content positions in their departments thanks to the growth in, and corresponding investment in content marketing, with 75% of companies increasing content marketing investment.

Curata helps curators by automating parts of this process. “At some point, I realized that if they can start a company, then I probably can too.”, Although he did not create the term ‘content curation,’ Pawan has been on the cutting edge of online marketing practices, particularly business to business (b2b), as he builds Curata and HiveFire. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. “Someone who understands technology can educate marketers on how to best leverage that technology.”, MIT Electrical Engineering & Computer Science | Room 38-401  |  77 Massachusetts Avenue  | Cambridge, MA 02139.
Lastly, Information and Entropy (6.050J) shaped how I think of the world -- as everything being information -- which has had an indirect impact on my graduate work in natural language processing and even the work at my company today.”. Analytically thinking through a deeply technical problem, distilling down a complex set of concepts into a paper, and presenting and justifying my research in conferences have all continued to influence my problem solving sensibilities for technical and business issues alike.”, Although Pawan acknowledges the benefits of his father’s guidance—Desh Deshpande is co-founder of Sycamore Networks, creator and enabler of MIT’s Deshpande Center for Technological Innovation and an influential technology entrepreneur and visionary—Pawan also credits several MIT experiences. Thesis. Get My Copy! Pawan is responsible for the company's vision, management and advanced development initiatives. He notes, “Based on my work, from my MEng in the field of Natural Language Processing, I have always been interested in content and what can be done with it. Pawan Deshpande. Decoding Algorithms for Complex Natural Language Tasks. Much of the inspiration for this product was based on Pawan’s MEng work—and the desire to make similar technology easily accessible to a non-technical user base (ie., marketers).
Research Interests: Faculty & Non-Faculty Supervisors.

While the businesses and messages are different, they all want to know, A roundup of this week’s best content marketing content for content marketers. Sign in. “Even more significant, was the chance to interact with students and recent alumni with entrepreneurial ambitions on a daily basis,” he notes. M. Eng. Sign in to like videos, comment, and subscribe. Contributed by Pawan Deshpande. Also, I remember ridiculing 6.UAT with friends because it was not a technical class, but it has been immensely valuable looking back given that there are more days that I now spend in a word processor, making slides or speaking at a conference than I do in code. Pawan has held software engineering positions at Microsoft, Google and other startups where he was awarded patents in social networking and machine transliteration areas.Pawan Deshpande is the founder and CEO of Curata. A complete guide to the Content Marketing Pyramid, a strategic framework that allows you to create more content with fewer resources. These days effective marketers proactively engage through content.

He suggests, for example, the case of library and information services professionals also requiring similar technology. Watch Queue Queue Online content is particularly of interest because there continues to be more and more content online every day with no end in sight.”, “When I started HiveFire, I was not aware of the term ‘content curation’ but it perfectly describes what our product Curata does. We’ll email you a copy as well, but click here for some instant gratification.

Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations. Find out the essential fields and download our free template. Pawan Deshpande. When asked what are the less obvious things he learned from his EECS experience, Pawan says: “There are two courses in particular that have been useful, and, impacted my post-MIT life at a start-up in ways I did not expect at the time. It was the inadvertent outcome of an ABM pilot Curata ran over six months. He is an accomplished entrepreneur, marketer, and technologist. Although Pawan acknowledges the benefits of his father’s guidance—Desh Deshpande is co-founder of Sycamore Networks, creator and enabler of MIT’s Deshpande Center for Technological Innovation and an influential technology entrepreneur and visionary—Pawan also credits several MIT experiences. Discover Hidden Backlink Opportunities This post from the Portent blog is a great, These are our picks for the best content marketing articles, inspiration, and how-tos of the week. Take a deep dive into the marketing technology universe. program. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. Marketing has been traditionally tasked with selling themselves.

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. The beauty of applying algorithms and artificial intelligence to help a content curator is that the algorithms do not have to be right all the time. Pawan Deshpande is the founder and CEO of Curata, a leading provider of content marketing software.

Incentivizing a content marketing team can keep the team accountable and boost results. You’ll receive an email alert when new articles are published to the Curata Blog, about 2 times a week. Six Reasons to Hire Your Audience: The Benefits of UGC . Pawan Deshpande is the founder and CEO of Curata, a content curation platform.

You’ll be curating content like a boss in no time. Curata is a content marketing software company based in Boston, MA.

Content curation enables such marketers to easily produce timely, relevant and engaging content on a specific topic by curating third party content.” Pawan explains that Curata, launched in 2010, is the only product currently offered by HiveFire, but notes that the process of finding, organizing and sharing content is not exclusive to marketers. More From Pawan Deshpande. He especially enjoyed his time at IMLogic (through the IAP Externship Program), where he and a fellow MIT student built a product to monitor and block peer-to-peer file sharing traffic from scratch in a period of three weeks. Thesis Supervisor: Regina Barzilay. Good news is on its way! The pinnacle of Pawan’s studies came as he worked under Prof. Regina Barzilay in the MEng program, which he describes as “perhaps the most enjoyable, influential and intense experience at MIT.”  Unlike problem sets, or short-lived internships, for the first time, Pawan was able to deeply immerse himself in a single research problem for months at a time in collaboration with his labmates. Computation Structures (6.004) enabled me to appreciate how MOSFET’s can be built up to a functioning computer. How Content Marketing Drives Sales Throughout the Buyers’ Journey, Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives, Content Crush: The Best Content Marketing Content This Week, Content Marketing KPIs: Mapping Content’s Organizational Influence, Content Calendar Template: 12 Must-Have Fields, Content Marketing Interview Questions & Answers [Template], The Emergence of the Content Marketing Platform, Case Study: Building an Industry Focused ABM Strategy, The Content Marketing Pyramid: A Strategy For Generating More with Less. Branavan, Pawan Deshpande, Regina Barzilay. Are you struggling with how to better quantify content marketing’s impact on your organization, especially. And, he gained a better understanding of the economics of entrepreneurship through “The Business of Software” (15.358). where someone finds, organizes and shares content on a specific topic or issue online. Since he was in the fourth grade, Pawan Deshpande has been fascinated with computing, programming and online content. Directly after finishing his MEng in 2007, Pawan decided to start his own company, HiveFire, with his freshman year roommate Kevin Chevalier (also an EECS graduate, 6-3 ‘06, MEng ‘07). “Traditionally the role of marketing has been to better position a company or their product or service to potential customers. Fill out the form below to get your copy instantly. Pure happenstance made us consider a vertical Account Based Marketing (ABM) program.

Content curation is the process. Pawan Deshpande. Read the latest issue of the MIT EECS Connector — the annual publication of the Department of Electrical Engineering and Computer Science. Read about: Pawan Deshpande, MIT ‘06, MEng ‘07; Ted Tewksbury, MIT ‘83, SM ‘87 and PhD; Todd Coleman, MIT SM ‘02, PhD ‘05; Wendi Heinzelman, MIT SM ‘97, PhD ‘00; Sachin Katti, MIT PhD ‘09; Yehia Massoud, MIT PhD '99; Sridevi Sarma MIT PhD '06; Mark Somerville, MIT PhD ‘98; David Wentzlaff, MIT PhD ‘11; and Vanessa Wood, MIT PhD ‘11. Their product, Curata, allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations, and drive qualified web traffic. At Microsoft (through UPOP) and Google, Pawan was able to experience the engineering culture at larger companies with very talented engineering teams. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications. “Among many classes that I enjoyed, four of my most memorable ones during my undergraduate were 6.004, 6.170, 6.033, and 6.050J. How to Motivate Your Content Marketing Team. He got work in a startup during IAP through the Alumni Association Externship program.

Outside of coursework, my MEng experience under Prof. Regina Barzilay has impacted me in many ways that I did not expect. Don’t have the time, staff, or budget to produce enough content for all of your marketing channels?


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