The Cambridge Satchel Company designs, manufactures and sells classic leather satchels in amazing colours. Research The Story behind the Cambridge Satchel Company . There was no lightbulb moment, this was about hard work and analytical reasoning with loads of passion to keep the energy and drive. Then there was her brother, I couldn’t do it for one and not the other. Mark Zuckerberg: Technical genius, ©2020   The Best You Inc or its affiliated companies. Opinions expressed by Forbes Contributors are their own. This has been very frustrating for us, but we have now taken on Mark Monitor which is a company that is currently helping us find these fraudulent sites and getting them taken down so that customers are not caught out by these scams. I love the freedom to do things my own way, from including my mother in the business every day, and being able to work with her and picking my children up from school, which is still really important to me,” Deane said. Our prices are kept low to make it possible for normal, hardworking people to buy the exact bag that Alexa Chung, Taylor Swift and Suki Waterhouse choose to carry–not a copy, the exact same bag. The Cambridge Satchel Company opens a flagship store in London's Covent Garden to add to its collection, followed by a store in Scotland. we still make satchels but our collection now includes large and small bags and accessories in lots of sizes and styles with many inspired by bags from the past. We are experts in lifestyle enhancement. Julie Deane: Inspiringly Innovative, Rocky road to Success. “At the start there is the challenge of getting noticed, then filling demand when supply chain fails. We have fun, we do things differently and we don’t follow the rules. She laughs about what her own classmates would say if they knew – at school she was into mathematics, the periodic table and analytics. Today the Cambridge Satchel Company turns over more than £13m, sells in countless countries, employs 120 people and has a store in Covent Garden. Last month, Catalyst Europe was the place to hear inspirational stories such as the one of The Cambridge Satchel Company, the UK’s iconic brand of leather satchels.Julie Deane built her company from an … The two Mickeys couldn’t have been more different. In 2018 we will launch our second collection. JULIE DEANE Founder & CEO, The Cambridge Satchel Company Julie Deane OBE set up The Cambridge Satchel Company with her mother in 2008. To me this makes lots of sense – so that her product range does not become stale. You can change your choices at any time by visiting Your Privacy Controls. She started her business in 2008 with £600 in her pocket. Not fashion. Deane needed to move her to a new, safe school and figured the best way to come up with the tuition was to start a business. We and our partners will store and/or access information on your device through the use of cookies and similar technologies, to display personalised ads and content, for ad and content measurement, audience insights and product development. Because of the popularity of the bag, we have had hundreds of fake websites popping up claiming to be us. She’s working with new designers to create new styles of bags. The brand makes its first move in to bricks and mortar with two stores - one in Cambridge and another in London. Julie learnt everything for herself, from coding websites, embossing bags to running photo shoots. Information about your device and internet connection, including your IP address, Browsing and search activity while using Verizon Media websites and apps. At position number four on that list was the idea of selling traditional satchels. Perhaps her upbringing in Wales also affected her other ethic – that of hating waste. As the business becomes more international there are foreign exchange issues and duties and taxes. View our policy. The biggest challenge for me is whatever happens to be staring me down at the moment – as once the problems are overcome they can be archived. Julie's story inspires the team at Google and she is selected to star in its Chrome TV ad series 'The Web Is What You Make Of It', receiving over six million views. © 2020 Forbes Media LLC. We worked with Brompton Bicycle, the British manufacturer of the iconic folding bike to launch our first collection of Brompton exclusive satchels which sold out in record time. She eventually did allow some outside investment from US company Index Ventures, enabling her to rapidly expand the business. The web crawlers or spiders had found me, thank goodness.”. This has led to some fantastic collaborations with names like Comme Des Garcon, Punk-a-rama and Vivienne Westwood. “I used every local resource and I would aim to send out 300 emails a day–to fashion editors, lifestyle editors, bloggers, local papers–you name it, I was pestering them. It's the stuff dreams are made of but the meteoric rise of The Cambridge Satchel Company is no fantasy, says founder Julie Deane as she plans international expansion with a recent $21m investment. It's a safe pair of hands - they have also worked with Moleskin, ASOS and Net-à-Porter). We believe we have something for everyone. The company was founded in 2008, in Cambridge, England, by Julie Deane and her mother Freda Thomas as a way to pay private school fees for Deane's children. Winning an award from Red Magazine in the UK, Julie and Freda are invited to a reception at No 10 Downing Street (the first visit of many!). You might also like Anya Hindmarch on her entrepreneurial journey. I’d definitely recommend these tools to any woman starting her own business. Hilo is a custom packaging company, working with companies of all sizes to develop sustainable packaging. The launch of one of the brand's most exciting collaborations to date - with British fashion designer Vivienne Westwood. All Rights Reserved, This is a BETA experience. I promised her she’d go somewhere where she’d be happy so that’s a promise I had to follow through. I started just four years ago with a start up fund of £600 and my mum, and I launched the business from the kitchen table. The Cambridge Satchel Company’s bags are both versatile and fashionable. Registration no: 3798319, Seven ways to instantly grow your influence, Creating a Productive Work-From-Home Environment, 13 Questions We Ask everyone: Kate Farrow, Director of Training, everywoman, Julie Deane from The Cambridge Satchel Company shares her story of success. We have collaborated with the likes of Comme des Garcons, Christopher Shannon, Dr Martens and Basso and Brooke. In 2007, Julie Deane’s eight-year-old daughter was being bullied at school. Now she is very smug that her business is still bigger and better run than this new competitor. This site (like every other site in the world) uses cookies. The bags are all made in the UK, but sold all over the world, from big department stores, to online outlets – we have even opened our own London store in Covent Garden. terms as a moonshot to take £600 and generate over £24,000 a year after taxes. For each quote, you can also see the other characters and themes related to it (each theme is indicated by its own dot and icon, like this one: ). Britishness is important to Julie – she believes a British satchel should be manufactured in the UK (she has a factory in the Midlands that makes 900 bags per day). Logistics…don’t get me started on that one. The first sale to a non-relative or friend came from a lovely woman in Scotland. Reviving the classic satchel came out at the top and so I cracked on with each task in an efficient and logical way. She gave her time to talk to designers and makers about how to make a business out of their work. – Bernardo Moya. “I know exactly where and who is making the bags,” Deane said. Recently I was sent this ad by Google Chrome as part of their series on success stories that couldn’t have been achieved without the internet. ...the original (and best) satchel brand. But you really can’t think of it in those terms. The owner of one of the factories she was using decided to copy her designs and sell them under his own label. It’s a wonderful story for anyone wondering how to make their business really shine. She turned this idea into the Cambridge Satchel Company, a business that within four years had a £12 million turnover. When did it become normal to pay over £1,000 for a bag? Julie Deane and her mother Freda start The Cambridge Satchel Company at their kitchen table in Cambridge with a budget of only £600 and one goal - to make enough money to send Julie's children to a better school.The company is an instant hit with the bags featuring in Italian Vogue in its first year. My daughter was unhappy at the local school. Vivienne covers consumer products on Forbes.com, with a focus on the new mom economy. Julie is asked by the Prime Minister to conduct an independent review on self-employment in the UK, drawing on her own experiences. Right now, it’s keeping the brand culture tight as we scale and learning to be an effective CEO. More power to Julie Deane! In May 2015, Julie Deane, a mother of two and a respectable and practical British woman, was about to take a trip she had never envisioned for herself. Everywoman Ltd, Woodstock House, Charlton Road, Charlton, West Sussex, PO18 0HU. She spends the next seven months collating her research and writing the report which is published early in 2016. Inspired by a request from Elle magazine, she created a fluorescent range of satchels which took the fashion world by storm. How to keep everyone in the loop as I charge forward, that’s something I’m trying to get better at.”. There is no question – the prospects for the economies of the UK and the rest of Europe... We're not around right now. Production climbs from three bags a week to a hundred.

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